April 2024 BID Meeting Minutes

MONTHLY BID MEETING

(April 16^th, 2024)

WYNDHAM GARDEN KENOSHA HARBORSIDE

5125 6th Ave, Kenosha WI 53140

 

CALL TO ORDER/ROLL CALL – 8:31am

Executive Committee: Chairperson Brit Windel, Vice Chairperson Alex Kudrna,  Treasurer Rajiv Sigh, Secretary Jeanette Kelly
Board Members Present: Brett Bjorn, Kevin Ervin, Rob Gresoviak,  Maria Caravati, Gus Harris, Mark Wistar, Sharon Rossow
Non-Voting Members: Dennis DuChene, Laura Gregorski, Donny Stancato,  Alderman Bill Siel, Dave Strash

 

1. Minutes­­ Approval from March 19^th, 2024
   • Kevin first
   • Rajiv second

 

2. Citizens’ Comments

 

3. Director Comments

• Updates from the Chairman
  • Facade Program – Review documents, how to roll out the program Proposal for Business Viability Improvement Program (BVIP) – Mark makes motion to approve – Kevin Second –
  • Downtown Trash – hot spots – sending a letter out to landlords that state their tenants cannot put their trash in the public trash cans,
  • Multiple pickups, can the BID pay for the extra trash cans,
  • 57^th, 6^th ave 56^th – 57^th – Trolley Dogs –

4. Marketing Updates

 

• New Ideas
Video commercial for Downtown*** 
PPC/OTT Campaigns, budget based  (could use commercial)
Direct Mail – cost prohibitive (4 counties about 70,000 households = $30,000)
ValPak – $3500 for 100,000 Homes, in with others, need an offer
Spectrum News & OTT – budget based – need commercial ***
• OTT with Spectrum for 12-18K over 4 months – Jeanette motion – Mark approved – all in favor
• Print in Ravinia all season 10K – Brit motion to approve – Alex second – Rajiv & Mark opposed
• And a shared ValPak this fall with Visit Kenosha to promote shopping season and the universal gift cards 10 zones = 3500 split in half $1750 (100K homes) – Alex Motion to approve, Jeanette Second – Bret, Mark & Rajiv opposed
• So a total new market spend of $32,000
• Working with Backyard Dream for video production to create and launch by June 1. – Kevin motion, Rajiv second, – Alex sustained – All in favor

 

• Downtown Magazine – do we want to allocate dollars to improving paper quality and keeping costs down for advertisers?
• Mid May distribution – new employee Elaina Meyers helping with ads and journalist and photos to create content and help with the business owners for the magazine –
• Feature in new businesses in the magazine –
• Will be going through website to update and add to all landing pages for businesses. Any items for next phase of updates?
• Supports façade program – gratzi is going to add a form

 

 

5. Committees Comments

• Outreach & Retention – information packets are being given out to businesses, what the BID are offering to the small and large businesses, gathering contact information, blogs on other businesses that have not been featured,
• Streets & Beautification – working on getting the lights not working and the circuit breakers, 49 people signed up for clean up day 4.20.24, brought up the BVIP
• Events & Promotions – bunny hop bringing people north of 52^nd street, lattes with the law June 20^th, sip and stroll June 8^th , permit has been approved, wine is being order, CJW signage, Carmichael communications for purple pass, sidewalk sales , PB& J – BID august event, swag re order, notepads, koozies, stickers.

 

6. New Items of Business

• City liaison
• Invite new mayor and invite the new county executive and dr. Grady
• Patrick’s Day committee, Mick Kelly is Committee Chair – established a route – start at bridge by boathouse and then end at swedes, still incorporate the children’s parade, city to sponsor, Brian Falcone Kenosha running club, Guinness is interested in sponsoring the event. Bag Pipers and Drummers, 10K- cross market, sidewalk sales,

 

 

7. Next Meeting/Agenda

 

8. ADJOURNMENT  

Gus motion –

Kevin second –

 

 

Dates to Know

April 16^th – BID Meeting

April 20^th – Spring Cleanup Day

May 21^st – BID Meeting

June 8^th – Sip & Stroll

June 20^th – Lattes with the Law